Sitting in my mailbox --- my physical mailbox, you know, the one out by the road --- when I arrived home this afternoon was an attractive envelope emblazoned in the upper right corner with the Google logo in full colour. Within was a piece of paper, actual pressed moist fibres derived from cellulose pulp, upon which was black and coloured ink formed into shapes resembling the symbols of the Latin alphabet and grouped into white space separated chunks that would result in successful pattern matches in most English language dictionaries. A Letter. What and why was Google sending me?
JUNK MAIL.
I signed up for AdSense a while back and had added Google Ads to the sidebars of this site. As a result of signing up I've been receiving occasional emails telling me about AdWords and that I can buy these things to drive extra traffic to my site. Then I received an email telling me that I can have $75 of free AdWords. A little taster if you will. I ignored this. A little while later --- your chance for $75 free AdWords is coming to an end. Ignore.
Now I have a letter from Google telling me about my $75 worth of free AdWords.
This is a very physical reminder that Google is a business and advertising is their business and they want to sell. At the moment I don't mind the occasional attention as it is easy and low cost to ignore. But, if I start getting telephone calls to tell me about $75 worth of free AdWords just as I am sitting down to eat dinner, I might have to switch to Microsoft. Then again, maybe I have been receiving these phone calls. I have Caller ID enabled on my phone line and if it indicates overseas or private or a number I don't know then I don't pick up. Maybe they really, really, really want my business.
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